1 Agreement – Privacy Policy
1.1 This Privacy Policy explains how the business under the registered business name “LAVIEN HOME” and trading as “LAVIEN HOME” (together, “Lavien Home”, “we”, “us” or “our”) collects, uses, discloses, stores, transfers, and protects personal data when you access or use our website located at https://www.maisonlavien.com (the “Site”), and when you otherwise interact with us, including when you place an order or contact customer support.
1.2 For the purposes of applicable data protection laws, we are generally the organisation responsible for deciding how and why personal data is processed in connection with the Site and our e-commerce activities (sometimes described as a “data controller” under certain laws).
1.3 By accessing or using the Site, placing an order, subscribing to communications, creating an account, or otherwise providing personal data to us, you acknowledge that you have read and understood this Privacy Policy. Where required by applicable law, we will obtain your consent before processing personal data for certain purposes (for example, certain marketing communications and optional cookies).
1.4 If you do not agree with this Privacy Policy, you should not use the Site or provide personal data to us. You acknowledge that certain personal data is necessary for us to process orders and provide services.
2 Contact details
2.1 If you wish to contact us about this Privacy Policy or your personal data rights, you may contact us at support@maisonlavien.com.
2.2 Business address (Headquarters): New York, United States of America.
2.3 Business address (Regional Office): Singapore.
2.4 Business address (APAC): Jakarta, Indonesia.
3 Definitions and interpretation
3.1 “Personal data” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) to an identified or identifiable individual or device. In some jurisdictions, personal data may also be referred to as “personal information” or similar terms under local law.
3.2 “Process” or “processing” includes collecting, using, disclosing, storing, transferring, retaining, and deleting personal data.
3.3 Where this Privacy Policy uses examples, those examples are illustrative and not exhaustive.
4 Scope
4.1 This Privacy Policy applies to personal data we process when you: (a) browse or use the Site; (b) place an order; (c) create an account; (d) subscribe to marketing communications; (e) request customer support; (f) interact with us on social media or through messaging channels; or (g) otherwise provide personal data to us in connection with our products and services.
4.2 This Privacy Policy does not apply to third-party websites, apps, platforms, or services that may be linked from the Site or integrated into the Site (for example, payment providers, couriers, analytics tools, advertising networks, or social media platforms). Their own privacy policies will apply to their processing of your personal data
5 Personal data we collect
5.1 When you browse or use the Site, we may automatically collect certain information about your device and usage, including your browser type, IP address, time zone or approximate location derived from IP address, device identifiers, operating system, language settings, referring URLs, pages or products viewed, search terms or campaigns that referred you to the Site, and how you interact with the Site, which may include clicks, session duration, and interaction events (“Device and Usage Information”).
5.2 When you place an order, register an account, subscribe to updates, or contact us, we may collect personal data you provide, including your name, email address, phone number, billing address, shipping address, delivery instructions, order details, and communications with us (“Account and Transaction Information”).
5.3 When you pay for an order, payment is typically processed by third-party payment processors. We do not intentionally store complete payment card numbers on our systems, although we may receive limited payment-related information such as payment confirmation status, partial card details (for example, last four digits), billing postcode, fraud risk signals, chargeback notices, and transaction references (“Payment Processing Information”).
5.4 If you communicate with us through social media or messaging platforms, we may collect the content of those communications and any profile information you make available through the platform settings, subject to the platform’s own policies (“Social Interaction Information”).
5.5 We do not intentionally collect sensitive personal data such as biometric identifiers, precise geolocation, health information, or government identification numbers through the Site. If you voluntarily provide such information, you acknowledge that we may process it for the limited purpose of responding to you and fulfilling our obligations, subject to applicable law.
6 How we collect personal data
6.1 We collect personal data directly from you when you submit forms, enter information at checkout, create an account, subscribe to communications, participate in promotions, or contact us.
6.2 We collect certain data automatically through cookies and similar technologies (including pixels, web beacons, SDKs, and log files) when you access or use the Site, subject to your settings and applicable legal requirements.
6.3 We may receive personal data from third parties that help us operate the Site and fulfil orders, such as payment processors, delivery carriers, fraud prevention services, analytics providers, advertising partners, and social media platforms, and we will process such data in accordance with this Privacy Policy and applicable law.
7 Why we process personal data and our purposes
7.1 We process personal data to perform and administer our relationship with you, including processing orders, taking payments, providing order confirmations, arranging shipping and delivery, and providing customer service.
7.2 We process personal data to communicate with you, including responding to enquiries, sending administrative messages about your order or account, and sending service-related updates such as delivery notifications and security notices.
7.3 We process personal data to operate, secure, maintain, and improve the Site, including debugging, performance monitoring, system administration, fraud detection, preventing misuse, and improving user experience.
7.4 We process personal data for analytics and business planning, including measuring Site performance, understanding which pages or products are most popular, and evaluating campaign effectiveness, in a manner consistent with applicable law and your cookie choices.
7.5 Where permitted by law, we process personal data for marketing, including sending newsletters, product launches, promotions, and personalised recommendations. You may opt out of marketing communications at any time as described in Clause 13.
7.6 We process personal data to comply with legal obligations, respond to lawful requests, protect our rights and property, and enforce our Terms and policies.
8 Legal bases and consent
8.1 Where required by applicable law, we will obtain your consent before using optional cookies or sending certain marketing communications. You may withdraw consent at any time, although withdrawal may limit your ability to use certain Site features.
8.2 In other circumstances, we may process personal data because it is necessary to perform a contract with you (for example, to fulfil your order), to comply with legal obligations, or for legitimate business purposes that are not overridden by your rights under applicable law, including security, fraud prevention, and service improvement.
9 Cookies and similar technologies
9.1 The Site uses cookies and similar technologies (such as pixels, tags, web beacons, SDKs, local storage, and server-side logs) to operate the Site, remember your preferences, enable essential functions (including checkout and session security), measure performance, prevent fraud, and, where permitted, support analytics and advertising (including retargeting).
9.2 A cookie is a small text file placed on your device when you visit a website. Cookies cannot run programs or deliver viruses to your device. Cookies are generally readable only by the domain that placed them or by a service provider operating on that domain’s behalf.
9.3 We use the following categories of cookies and similar technologies: (a) required cookies, which are necessary for Site operation, security, fraud prevention, and checkout; (b) preferences cookies, which remember selections such as region, language, and cookie settings; (c) analytics cookies, which help us understand Site usage and improve performance; (d) advertising and marketing cookies, which may help deliver relevant ads, measure campaign performance, and support retargeting; and (e) security and fraud prevention technologies, which help maintain transaction integrity.
9.4 Cookies may be first-party cookies (set by us or our website platform) or third-party cookies (set by third parties whose services are integrated into the Site, such as analytics providers, advertising partners, embedded content providers, payment widgets, and customer support tools). Third parties may collect information about your use of the Site in accordance with their own policies.
9.5 Cookies may be session cookies (deleted when you close your browser) or persistent cookies (which remain on your device for a set period or until deleted). Persistent cookies allow the Site (or third parties) to recognise your device across visits.
9.6 Because our cookie set can change depending on Site configuration, tools enabled, and marketing campaigns, the exact cookies present on the Site may vary over time.
9.7 Managing cookies. If the Site provides a cookie banner or settings tool, you can use it to accept or decline optional cookies and adjust your preferences. You may also manage cookies through your browser settings (including refusing or deleting cookies). If you block or delete required cookies, parts of the Site (including checkout) may not function correctly.
9.8 Device controls. Some devices allow you to limit ad tracking or reset advertising identifiers through system settings. These settings may affect targeted advertising.
9.9 Targeted advertising and opt-outs. We may use advertising and marketing cookies (and similar technologies) to measure campaigns and, where enabled, support retargeting through advertising platforms. Under some privacy laws, certain cookie-based advertising may be considered “sharing” of personal information for cross-context behavioural advertising. Where required by applicable law, you may have the right to opt out of certain targeted advertising or cookie-based sharing using cookie settings tools and browser controls.
9.10 Global Privacy Control (“GPC”). If your browser or extension sends a GPC signal (or similar privacy control signal), and applicable law requires it, we will treat that signal as a request to opt out of certain cookie-based sharing or targeted advertising, subject to technical feasibility.
10 How we share and disclose personal data
10.1 We may share personal data with third-party service providers that help us operate our business and fulfil services, including website hosting providers, e-commerce platform providers, payment processors, logistics and delivery carriers, customer support tool providers, email and communications providers, fraud prevention services, and analytics providers, and such providers will process personal data for the purposes of providing services to us.
10.2 We may share personal data with professional advisers such as accountants, lawyers, auditors, and consultants where necessary for compliance, risk management, or business operations.
10.3 We may disclose personal data if required or permitted by law, including to comply with court orders, lawful requests, subpoenas, or regulatory processes, and where we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to government requests.
10.4 We may share personal data in connection with a business transaction such as a merger, reorganisation, acquisition, sale of assets, or financing, subject to reasonable confidentiality and data protection safeguards.
10.5 We do not knowingly sell personal data for monetary consideration. However, some advertising or analytics practices may involve sharing personal data or device identifiers for targeted advertising under certain privacy laws, and you may have the right to opt out as described in Clause 14 and Clause 9.
11 Advertising, analytics, and targeted marketing
11.1 We may work with analytics providers to understand how the Site is used, measure performance, and improve our services.
11.2 We may work with advertising partners to show advertisements on other websites or platforms that may be more relevant to your interests. Advertising partners may use cookies or similar technologies to collect information about your interactions with the Site, subject to your cookie choices and applicable law.
11.3 Where required by law, we will provide opt-out mechanisms for targeted advertising and certain types of data sharing through cookie preference tools (if available), browser-level controls, and other lawful mechanisms.
12 International transfers
12.1 Because we operate internationally and use service providers located in various jurisdictions, your personal data may be transferred to, stored in, or accessed from locations outside your country of residence, including the United States, Singapore, Indonesia, and other jurisdictions where our service providers operate.
12.2 Where required by applicable law, we will take steps to ensure that overseas recipients provide a standard of protection comparable to that required by the law applicable to the transfer, including through contractual measures and organisational safeguards.
13 Retention of personal data
13.1 We retain personal data only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including to complete transactions, provide customer support, maintain business records, comply with legal and tax obligations, resolve disputes, prevent fraud, and enforce agreements.
13.2 If you request deletion or where retention is no longer necessary, we will take reasonable steps to delete, anonymise, or securely dispose of personal data, subject to legal or operational requirements, including backup retention cycles.
14 Your choices and rights
14.1 Depending on your jurisdiction, you may have rights in relation to your personal data. These can include the right to request access, request correction, request deletion/erasure, request restriction of processing, object to processing, request data portability, withdraw consent (where processing is based on consent), and opt out of certain marketing communications and targeted advertising.
14.2 To exercise any rights available to you under applicable law, you may contact us using the details in Clause 2. We may take reasonable steps to verify your identity before responding to a request.
14.3 Marketing preferences. You may opt out of marketing emails at any time using the unsubscribe link in our messages or by contacting us. Opting out of marketing does not affect non-marketing communications such as order confirmations, shipping updates, security notices, and customer support messages.
14.4 Cookie and targeted advertising preferences can be managed through the cookie banner or cookie settings tools (if available), your browser or device settings, and other mechanisms described in Clause 9.
14.5 Where permitted by law, you may use an authorised agent to submit a rights request on your behalf, subject to verification and proof of authorisation.
14.6 Where applicable law provides, we will not discriminate against you for exercising privacy rights. However, certain services may require personal data to function.
15 Children’s privacy
15.1 The Site is not intended for children, and we do not knowingly collect personal data from children under the age where parental consent is required under applicable law.
15.2 If you believe that a child has provided personal data to us, you should contact us and we will take reasonable steps to address the issue in accordance with applicable law.
16 Links to third-party websites
16.1 The Site may contain links to third-party websites, plug-ins, or services that are not owned or controlled by us, and we are not responsible for their privacy practices.
16.2 You should review the privacy policies of any third-party websites or services you access through links from our Site.
17 Information security
17.1 We take reasonable administrative, technical, and physical measures designed to protect personal data from unauthorised access, use, disclosure, alteration, loss, or destruction.
17.2 No method of transmission over the internet or method of storage is completely secure, and we cannot guarantee absolute security. However, we will take reasonable steps consistent with applicable law to protect personal data.
18 Legal disclosure
18.1 We may disclose personal data where required or permitted by law, including to comply with lawful requests or legal processes, and where we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to government requests.
19 Changes to this Privacy Policy
19.1 We may update this Privacy Policy from time to time by posting an updated version on the Site. The “Last updated” date indicates the most recent revision.
19.2 Where required by applicable law, we will provide additional notice of material changes and obtain consent where necessary.
20 Jurisdiction-specific requirements and mandatory protections
20.1 Privacy laws vary by country, state, and region. We will process personal data and respond to verified rights requests in accordance with the requirements that apply to the relevant processing activity and the individual making the request.
20.2 Nothing in this Privacy Policy is intended to limit any non-waivable privacy or consumer protection rights that apply to you under applicable law. Where local law requires additional disclosures, consent mechanisms, opt-out links, or rights processes (including for targeted advertising or cookie-based sharing), we will implement those measures to the extent required.
21 Governing law
21.1 This Privacy Policy and any dispute arising out of or in connection with it shall be governed by the laws of Singapore, excluding any conflict of laws rules. Nothing in this clause is intended to deprive any individual of any mandatory rights or remedies that cannot be waived under applicable law.